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20121201
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of miles away from where the end consumer is. how do you actually know what consumers let's say in south america, africa actually like in terms of fragrances? >> it's imminently linked to the culture of a local country. especially on the state side, especially on the flavor side. so we don't create fragrances and flavors for the indians and the chinese. we have 9,000 people around the world. half of them create the next fragrances and flavors. and out of those 4,500 people, you have roughly 2,000 people who are actually in those countries. they are local people so we are chinese employees, chinese favors, will create those fragrances and flavors for the whole market. because, again, you can't know about the local culture out of switzerland. so you have to by there. and we have there in all of those countries so we do expensive consumer tests. we do expensive consumer insight. we drive the trend and that's helpful to grow in those markets. >> another factor that's created a lot of headache is the strength. how difficult is it to be a globally operating company that's based here in switzer
the steps that will help delta grow in the future. you look at the alliances they're forming, gold in south america, and now with virgin atlantic. they're trying to position delta to have greater access globally for their business customers. that's the key here. >> yes. oil refining, they are thinking different, biphil for sure. phil lebeau in new york. willy walsh making a bet with richard branson that the virgin airlines brand will not be around in five years. branson offered to bet 1 million pounds, walsh reportedly said, i don't have a million pounds. a knee in the groin maybe. that's as painful to him as it might be to me. why can't our executives be that creative. >> that's so colorful. >> a ceo challenging another one like that in this country? >> it would be rare. >> it's rare. usually they control the company. that is typically -- they have large shareholders, they're never going to say something like that. >> they don't often mention body parts. >> only a guy could really appreciate that story. >>> cramer's live in washington. six stocks in 60 seconds. >>> if lawmakers do not agre
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Search Results 0 to 3 of about 4 (some duplicates have been removed)

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